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Marketing and Sponsorship

Marketplace Roundup

Mercedes-Benz has announced a deal with golfer Adam Scott to become an int'l golf brand ambassador. The deal will begin next January and will entail global TV and print advertising, PR and social media. Meanwhile, the car company has also signed top-ranked men's tennis player Novak Djokovic as an e...

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SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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