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SBD/July 13, 2011/Marketing and Sponsorship
Driving To The Park: Chevrolet Officially Extends Sponsorship With MLB
Published July 13, 2011
SAFETY FIRST: The GLOBE & MAIL's James Mirtle reports Chevrolet will provide a "free helmet to every five-year-old hockey player in Canada" in an effort to help prevent concussions. Chevy announced yesterday that it will partner with Bauer and Hockey Canada on the initiative for players "registered for the 2011-12 season." GM Canada Corporate Communications Manager Jason Easton said that the company "wanted to expand its Safe and Fun Hockey program and felt protecting the heads of new players was a good way to start." Mirtle notes the Bank of Nova Scotia and Reebok Int'l earlier this year partnered with non-profit organization ThinkFirst, which is "dedicated to the prevention of brain and spinal-cord injuries, to produce a video advising young players how to prevent concussions and head trauma on the ice" (GLOBE & MAIL, 7/13).