SBD/July 12, 2011/Marketing and Sponsorship

Spons-o-Meter: MLB Boasts 16 Official Corporate Sponsors This Season

With the MLB All-Star Game set for tonight, THE DAILY presents a comprehensive list of the official MLB corporate partners for the '11 season (THE DAILY).

SPONSOR (KEY RIGHTS) CATEGORY RIGHTS
SPONSOR
SINCE
Procter & Gamble/Gillette and Head & Shoulders (Gillette's AL/NL Rookie of the Month Awards) Men's and women's grooming products
1939
Anheuser-Busch
(AL/NL Player of the Month Awards)
Alcoholic and Non-Alcoholic Malt Beverages
1980
Gatorade (All-Star Workout Day) Isotonic Beverage, Energy Bars
1990
MasterCard Credit Card/Payment System
1997
Pepsi-Cola (Aquafina Pitch Hit & Run,
"This Week in Baseball")
Beverage (non-alcoholic, non-isotonic)
1997
Nike Athletic Footwear & Athletic Eyewear
1998
Bank of America
(AL/NL Player of the Week Awards)
Banking Services
2004 (1997 for MBNA affinity card)
SiriusXM (All-Star Futures Game) Satellite Radio Network
2004
Taco Bell (All-Star Legends & Celebrity Softball Game) QSR
2004
GM/Chevrolet (All-Star & World Series MVP Awards, Roberto Clemente Award, All-Star red carpet parade) Foreign & Domestic Vehicle
2005
Frito-Lay Salty Snack
2006
InterContinental Hotels Group/Holiday Inn Hotel & Resort
2006
State Farm (Home Run Derby) Insurance
2007
Firestone (In-stadium All-Star balloting) Tire
2010
Scotts (Retail All-Star balloting) Lawn Care, Grass Seed
2010
Bayer Healthcare Pain Relief
2011
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