Coca-Cola Re-Signs With SMI Through '20 Adidas' Lillard "Carpet" Shoe Flies Off Shelves Firm Seeks Seven-Figure Deals For American Pharoah Sunoco Debuts "Essence Of Racing" Campaign Danica's Sponsorship Status To Be Telling For NASCAR Michael Andretti Expanding Business Empire Butler Enters Partnership With Learfield Hope Solo Re-Emerges In Nike Marketing New Football Tracks Proper PSI Levels Deflategate Affects Brady's Endorsement Value
Upcoming Conferences and Events
SBD/June 22, 2011/Marketing and Sponsorship
Venus' Wimbledon Outfit Continues To Draw Reaction; Serena Goes For "Classic" Look
Published June 22, 2011
THE NEW PUFFY SHIRT: ESPN's Dick Enberg and Chris Evert discussed Williams' outfit prior to today's match. Enberg noted Evert was wearing a shirt with ruffles and asked, "Is that because Venus Williams has got a different looking outfit for this championship?” Evert smiled as she touched her V-neck shirt and said, “It will be interesting to see if she wears her ‘toga’ out there.” Enberg: “You know, she says that zippers are ‘now,’ and I thought about that as I dressed today. I’ve been in the ‘now’ for a long time.” Enberg later said of Williams' attire, "One scribe here in London described it as it looked as if she tore the curtains off her windows in her Florida home and put them on her back.” Evert: “I hope she doesn’t hear that.” Evert noted Williams has taken fashion courses, and she and her sister Serena are "very much aware of what they’re wearing and how they’re looking, which adds a little spice to the game” ("Wimbledon," ESPN2, 6/22).
IT RUNS IN THE FAMILY: In London, Satherley & Paxman wrote Venus and Serena Williams “have so much in common” as they both “have terrible fashion sense.” Venus' “white onesie was so short you could clearly see the golden hotpants she was wearing underneath every time she bent forwards during the match.” The outfit from Venus' own clothing line, EleVen, also had a “curiously baggy, and very unflattering top-half, which made her chest look saggy as she ran around the court” (London DAILY MAIL, 6/21). Meanwhile, Serena said her inspiration for the outfit she wore yesterday for her first-round match against Aravane Rezai "was to be classic.” She said, “I kind of took a classic line and brought it to tennis with the cardigan as well as the dress, how it has just a simple line up the center and I added godets in the front just to add a little bit of flow. It reminded me of something like you would see in the ‘60s. And I love it. It’s so feminine, it’s almost like a little baby doll. So I really think it’s cute” (“Wimbledon,” ESPN2, 6/21).
STYLE POLICE: In Manchester, Deborah Linton wrote “making a style statement on centre court is now as much a part of tennis as the ball boys and Wimbledon promises to indulge fashion lovers for a whole two weeks as its stars strut out their new looks on the court-cum-catwalk.” Roger Federer has “undoubtedly become the stand-out style star for the boys," while Maria Sharapova fills that role in the ladies' draw. Federer “oozes panache with his sophisticated and stylish outfits that manage to combine the traditional with the trendy just perfectly.” Sharapova has taken over as the game’s “eye candy,” as she has “trotted out a string of sexy and style-conscious outfits at some of the world’s major competitions." Meanwhile, Linton wrote Serena Williams is “gradually becoming more hit than miss and her white mini trenchcoat a couple of years ago was a triumph” (MANCHESTER EVENING NEWS, 6/20).
all-white jacket adorned with tennis balls