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SBD/June 20, 2011/Marketing and Sponsorship
A Whole New Meaning To V-Neck: Williams Again Turns Heads For Wimbledon Fashion
Published June 20, 2011
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A SISTER ACT? Serena Williams plays her first-round match tomorrow, and in Miami, Greg Cote wrote "all eyes" will be on her as she "returns from injury to defend her championship.” Cote: “Well, all eyes will be on her unless she is wearing one of those ghastly outfits for which she is known, in which case all eyes will gladly divert” (MIAMI HERALD, 6/19).
POLO BLUE: In London, Alexandra Willis notes Polo Ralph Lauren has outfitted “ball boys and girls in brand new navy blue uniform” in celebration of the 125th Wimbledon Championships. Polo “has been designing the Wimbledon attire, for the umpires as well, since 2006, going for elegance and tradition in their outfits -- a marked improvement on the rather schoolmarmish dresses of the past.” Navy blue jackets, polo shirts and shorts “are adorned with '125th’ on the collar and the 125th logo on the arm, and the polo in particular features the Wimbledon purple and green for the first time in a 'don’t-miss’ diagonal stripe across the middle” (London TELEGRAPH, 6/20).