ESPN Negotiates Out-Of-Home TV Deals Under Armour Providing UAB Apparel Philly Retailers Cash In On Wentz' Hot Start Mondelez Signs New Sponsorship With USOC Nike's LeBron, Durant Shoes Sales Sagging Infiniti To Sponsor Braves At SunTrust Park Under Armour's Newton Ad Becomes Game Dustin Johnson Re-Ups With Adidas For Apparel Marketplace Roundup Dr. J Sells Rights To Name, Image
SBD/June 20, 2011/Marketing and Sponsorship
Published June 20, 2011
FAIRWAY FASHION: In N.Y., Juliet Macur wrote under the sub-head: “Increasingly, Tour Golfers Are Dressed By Clothing Companies.” On-course wardrobes of players like Davis Love III and Webb Simpson, who both wore pink pants during the first round of the U.S. Open on Thursday, “are often scripted by clothing companies at major tournaments.” Each day, those players “are given specific outfits to wear, down to the belt and shoes.” Sponsors are “aware of how much news-media exposure the players -- and their fashion choices, good or bad -- will get, no matter how they perform.” Golf Digest Fashion Dir Marty Hackel: “People have to dress to their personality, and if they are effervescent and enthusiastic, they wear brighter colors than people who are careful and methodical, and nothing is wrong with that” (N.Y. TIMES, 6/19).
FOR A GOOD CAUSE: Snack manufacturer Pirate’s Booty announced it will donate $10 for every point WBNA Mercury F Diana Taurasi scores during the ’11 WNBA season to Hoop Heroes, a fundraising initiative that benefits After-School All-Stars. ASAS is a charity that provides free after-school programs to disadvantaged youth across the U.S. (Pirate’s Booty).