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Marketing and Sponsorship

Real Men Wear Pink: Love III, Simpson Draw Looks For Their Polo Pants At U.S. Open

Golfers Webb Simpson and Davis Love III drew some reactions for their "conspicuous attire" during Thursday's first round of the U.S. Open, but they "simply were following some gentle nudging from clothing sponsor Polo," according to Gene Wang of the WASHINGTON POST. Simpson wore a lime green shirt and pink pants, and he said, "I was just obeying one of my sponsors. They picked it out for me." Love also was "resplendent in his pink pants matching the color of bubble gum, or better yet, Pepto-Bismol." Love said, "I put this on for my wife, and I said, 'You've got to be kidding me.' She said they look great, so between my wife and Ralph Lauren, I lost out." Meanwhile, Wang noted golfer Bubba Watson wore camouflage pants "to raise money for charities benefiting military families" (WASHINGTON POST, 6/17). GOLFWEEK’s D.J. Piehowski noted Watson was wearing “camouflage pants and an olive drab shirt with four general stars and a 'WATSON' patch on the right side of his chest” (GOLFWEEK.com, 6/16). Golfer Arron Oberholser, who is not playing the U.S. Open, discussed Watson’s wardrobe on Twitter, writing, “Bubba! Are you kidding me with those pants. Might be taking the golf boys/village people thing a bit far. … If Bubba wasn't wearing those for charity, you'd think he was going to a pajama party” (TWITTER.com, 6/16).

IT WAS ALL ORANGE: Golfer Rickie Fowler is known for his on-course style, and he was asked by GOLF.com's Damon Hack if he had always been "fashion conscious." Fowler said, "Throughout high school and going into high school, I liked standing out a little bit. I was conscious of what I was wearing. ... When Puma came along when I was turning pro, it was a perfect match. I wasn't trying to be identified by wearing certain things, it just fell that way." Fowler, who played college golf at Oklahoma State, discussed the color schemes he wears, which often include an all-orange ensemble on Sundays. He said, "Starting out, I brought the orange in. I wanted to wear orange. Then (Puma) gave me the clothes, and I put together outfits. Now, we're working more in-depth. I have some input while they're designing some stuff. Do I like it? Do I like the way it fits? Ultimately, I get to pick what I want to wear" (GOLF.com, 6/13). CNBC’s Darren Rovell said Friday morning from Congressional Country Club, “I have never seen to this point fans walking around with the amount of orange. … It’s all over the place.” Rovell: “I just hope that when Rickie does win the big one … that Puma is ready to capitalize. They're not exactly the same type of company at this point as Nike or adidas” (“Morning Drive,” Golf Channel, 6/17). Rovell added, “Rickie Fowler is changing fashion around here from a fan standpoint like we never saw from Tiger Woods” (“Squawk Box,” CNBC, 6/17).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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