Broncos QB Tim Tebow will make his "commercial debut next week as the first professional athlete to model Jockey underwear since Jim Palmer in 1980," according to Adam Schefter of ESPN.com. Tebow will wear the company's Staycool products and will be "featured in a blitz of magazine ads and television appearances in the coming days." Tebow is "scheduled to appear at a Jockey event at Macy's in New York City's Herald Square in May, and he will be appearing in a national advertising campaign starting next week." He said, "People may say it's underwear, but everyone wears underwear -- it's not like I'm doing something risque." Schefter notes Tebow filmed the Jockey ad in L.A. "about a month after the season" (ESPN.com, 3/25). Tebow signed a three-year deal with Jockey last July.

GET THE VOTE OUT: Tebow is one of the 32 candidates in the running to land the cover of EA Sports' "Madden NFL 12" video game, but ESPN.com's Tim Graham noted the QB is "getting thumped" by Chiefs RB Jamaal Charles during the first round of online voting to determine the cover athlete. In another first-round matchup, Jets QB Mark Sanchez is "having a tougher time than expected" against Dolphins OT Jake Long. Voting for the opening round of the March Madness-style format ends Sunday (ESPN.com, 3/24).

MLB's list of top-selling jerseys for '10 was discussed on ESPN2's "First Take" Thursday, and ESPN.com's Jemele Hill said she was "really surprised" Yankees SS Derek Jeter topped the list. Hill: "I suppose I shouldn't have been because he is in New York, he is a Yankee and he's very high profile." But Hill said she "would have thought someone like" Rangers CF Josh Hamilton, who ranked seventh, would top the list. She said her "first guess would have been" Cardinals 1B Albert Pujols, who ranked sixth. But ESPN's Skip Bayless said he is "not surprised at all" with Jeter topping the list. Bayless: "On the weekends I'm in New York City, and every other corner, No. 2 jerseys. ... He's still by far, to me, the biggest star in by far the biggest market in America. So what's the shock?" ESPN's Jay Crawford added, "I thought everybody that would want a Derek Jeter jersey by now has one. I mean, you would think it would be a young, up-and-coming star, and people were clamoring to get that jersey because they don't have it." Bayless noted he was "shocked" that Giants P Tim Lincecum is "only 10th on this list because I thought after the World Series, he would explode up into the top two or three." Bayless: "He seemed to be appealing to that sort of X Games demo, the younger kids who like that counterculture hero type." But Bayless added what "leaped out about this list is how starless this list looks to me compared to the NBA's list which just leaps with stars" ("First Take," ESPN2, 3/24).

JETER NUMBER ONE AGAIN: Nielsen and E-Poll Thursday released their N-Score rankings, a measurement of the most marketable players in baseball, and Jeter tops the list. He is followed by Yankees P Mariano Rivera, Hamilton and Pujols. The N-Score measures name and image awareness, appeal and personality attributes such as sincerity, approachability, experience and influence, both at the national and local levels. Jeter also was named MLB's most marketable player in a survey conducted by THE DAILY last July (THE DAILY).