Quote of the Day
"People may say it's underwear, but everyone wears underwear -- it's not like I'm doing something risque."-- Broncos QB Tim Tebow, on being the first pro athlete to appear in a Jockey commercial since '80. (ESPN.com, 3/25)
Top Stories
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The Sweetest Thing
CBS' and TBS' coverage of Thursday's NCAA men's basketball tournament Sweet Sixteen games averaged an 8.6 overnight Nielsen rating, up 28% from a 6.7 in '10, when the four games all aired on CBS. The 8.6 rating is the highest for the Thursday Sweet Sixteen games since a 9.0 mark in '93. Thursday's first broadcast window, which saw UConn beat San Diego State on CBS and Florida defeat BYU in overtime on TBS, earned an 8.5 rating, up 37% from a 6.2 last year. The night's second window, which featured Arizona upsetting No. 1 seed Duke on CBS and Butler defeating Wisconsin on TBS, earned a 8.7 rating, up 21% from '10.
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Project Design
AEG selects Gensler to design proposed Farmers Field in downtown L.A.
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Testing The Water
NFL is insistent on including HGH testing in new CBA.
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On The Fast Track
Izod IndyCar Series begins its season Sunday amid positive momentum.
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Jockeying For Position
Tebow making commercial debut for Jockey underwear.
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Giant Demand
World Series champion Giants launch season-ticket waiting list for first time since '07.
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Prickly Pear
Cactus League attendance down 3.2%; Rockies, D'Backs see gains at new complex.
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Powerful Return Of Serve
WTA has signed multiple new sponsors, with more deals in the balance.
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Lending A Helping Hand
Pro athletes, teams donate to Japan relief efforts.
