PERDUE NAMED PRESIDENT OF REEBOK BRANDS, FIREMAN REMAINS

          Reebok has named DAVID PERDUE as President of the
     Reebok brand, and he will report directly to Reebok Chair &
     CEO PAUL FIREMAN, who was serving as brand President. 
     Perdue joined Reebok in September '98 as Senior VP/Global
     Operations and was most recently serving as Exec VP. 
     Fireman will continue his role as Chair & CEO of Reebok,
     which includes the Reebok, Rockport, Ralph Lauren Footwear
     and Greg Norman Collection brands (Reebok).  Perdue said
     that Reebok "will keep its focus on designing products and
     building stronger relationships with retailers."  Fireman
     said that other execs, including CMO ANGEL MARTINEZ "were
     considered for the post," but Perdue's skills were "more
     attuned" to the job (BOSTON HERALD, 12/16).  Perdue: "2000
     has been a turnaround year.  We're meeting our numbers. And
     there is excitement again" (BOSTON GLOBE, 12/16).