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REDS INITIATE INCREASE IN TICKET PRICES FOR NEXT SEASON

          The Reds are raising ticket prices in almost all areas
     of Cinergy Field next season, according to John Erardi of
     the CINCINNATI ENQUIRER, who reports that the 6,816 premiere
     seats "closest to the field" are increasing $7 to $28, which
     is twice as much as '98 prices.  Erardi writes the rest of
     the "hikes are similar," while the only area that remains
     unchanged is the "Top Six" $5 seats in the upper deck.  Next
     season's ticket prices will range from $5 to $28.  After
     years of "holding the line" on prices, Reds management does
     not expect any "fan backlash."  Reds COO John Allen: "I
     would hope not, especially since over 60% of our seats are
     going up only a dollar or two.  Most of the $28 seats are
     season tickets. ... We hope we don't lose customers, but
     feel that if we do, we can sell (any unsold $28 tickets) on
     the day of the game."  Erardi notes that only four NL teams
     had less expensive premium seats last season than the Reds
     will have in 2001, the Cubs ($25), Phillies ($22.50),
     Pirates ($20), and Padres ($24).  Allen noted the loss of
     14,000 seats due to construction of Great American Ball Park
     as one reason for the increase (CINCINNATI ENQUIRER, 11/30).

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