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HEISLEY STRESSES WORK MUST BE DONE FOR GRIZZLIES TO FLOURISH

          Grizzlies Owner Michael Heisley said Wednesday that he     is "disappointed at the level of fan and corporate support     this season," which he called "a little worse than last     year," according to Gary Kingston of the VANCOUVER SUN.      Heisley: "I can't have a successful franchise if I can't     figure out a way to get people in this city to embrace the     franchise."  He added that his "losses will be significantly     more" than he hoped to lose.  Heisley earlier said that the     losses would be more than C$25M, and he joked yesterday,     "I'm losing my shirt, my pants and my tie."   Meanwhile, the     team plays 12 home games in the next month and President of     Business Operations Andy Dolich said the dates will give the     organization an "even better and realistic view of how far     behind we are."  Kingston: "Both Dolich and Heisley said the     club, although stuck with a number of star players who are     essentially shy and less than engaging at times, had done a     poor job of marketing those players as personalities."      Dolich: "There are not a lot of kids running around and     saying I want to be like Shareef [Abdur-Rahim].  We have to     do a better job with that" (VANCOUVER SUN, 11/30). 

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