BLOOMBERG's Kim Chipman reported that CBS is "expected
to sell more than" $200M worth of advertising for Super Bowl
XXXV. The more than $200M include revenue from both CBS and
its O&Os. The network has sold about 80% of its available ad
spots for the game (BLOOMBERG, 11/28)....In Albany, Pete
Dougherty examines the new marketing strategy of the PBA
Tour and writes, "The players are promoted more heavily,
through the Web site and with a poster of top pros sent to
more than 2,400 bowling centers around the country" (Albany
TIMES UNION, 11/29)....The Big South renewed its sponsorship
agreement making Oldsmobile the official vehicle of the Big
South (Big South)....Palm was the primary sponsor of last
night's live video Webcast by Dolphins DB Sam Madison, as he
used a Palm to show the team's defensive strategy used
against the Colts this past Sunday. The Web cast was seen on
www.smadison.com (THE DAILY)...During last night's broadcast
of TBS' Pacers-Lakers game, contestant Louie Gill advanced
to the finals of the "TBS/TNT Million Dollar Shot Presented
By Budget Rent-A-Car." Gill missed a $500,000 half-court
shot. TBS' John Thompson: "This money is as safe as if it
was in Fort Knox, even at these distances" (TBS, 11/28).
