Operation Bass has signed a multi-year deal making
Frito-Lay and Pepsi official sponsors of the Wal-Mart FLW
Tour, EverStart Series and Wal-Mart Bass Fishing League for
2001. As part of the deal, Frito-Lay and Pepsi will sponsor
the Family Fun Zone, an interactive attraction at each FLW
event (Operation Bass)....Speed Stick has signed on as the
presenting sponsor of the SFX Motor Sports Group's EA Sports
Supercross Tour and National Arenacross Series, as well as
an associate sponsor of the IFMA Freestyle Motocross Series
(SFX)....Australia's National Basketball League is
"searching for a new naming rights sponsor following"
Mitsubishi's move to end its ten-year partnership with the
league when the season ends in March (Sportcal.com, 11/14).
Mitsubishi is "believed to have put" more than US$10.4M into
the league over its ten-year deal (Melbourne AGE, 11/15).
...Starz Super Pak has signed on as the primary sponsor of
the Galles Racing-owned IRL team and driver Al Unser Jr. for
next season. The deal marks the second year of sponsorship
for Starz Super Pak, as the company was an associate sponsor
of the team this year. Gemstar-TV Guide Int'l will be an
associate sponsor of the Galles team next year (Galles).
AGENCY FRONT -- CART GETS NEW PR HELP: CART has named
MN-based Tunheim Group as its PR agency of record, effective
January 1. CART's PR is currently being handled by Alan
Taylor (CART)....NC-based ISP Sports has been retained by
the PGA Tour as the official sales rep for the inaugural
Marconi Pennsylvania Classic (ISP)....N.Y.-based Tuchman
Sports Enterprises has been hired by ABC, Playboy and Pabst
Blue Ribbon to handle marketing, event management and promo
activities around pro and college football (Tuchman).
