Ronnie Lott and Joe Montana appeared on last night's
broadcast of FX's "The X-Show" and discussed their recent ad
for TiVo (see THE DAILY, 11/14). Montana, on the "masculine
itching"-themed ad: "If it wasn't for our friendship, I
don't know if I could have done it with anybody else." Lott
said, "We are into [TiVo]," and talked up a TiVo promo for
contestants to write a 250-word essay about the best rivalry
of any kind, with TiVo giving away ten TiVo sets a day and a
grand prize entertainment center ("The X-Show," FX, 11/15).
FOOTBALL: John Elway has signed a multi-year deal with
Dreams, Inc.'s Mounted Memories subsidiary to autograph a
line of Elway memorabilia and collectibles (Dreams)....In
IL, Kelly Quain wrote that "word has it that McDonald's was
considering reshooting" an ad featuring Bears QB Cade McNown
-- after he was replaced due to injury as the starter by Jim
Miller -- in order to "make it more timely and accurate."
But Miller suffered a season-ending injury last Sunday, and
the ad remains "outdated" (DAILY SOUTHTOWN, 11/15).
NAMES: Golfer Kirk Triplett extended his Ernst & Young
deal. Triplett, No. 11 on the PGA Tour's money list and
ranked No. 26 in the world, is repped by FL-based Int'l Golf
Partners (THE DAILY)....Heinz Senior Product Brand Manager
Richard Yoder is listed as one of BRANDWEEK's "Marketers of
the Next Generation," and Sonia Reyes examines the brand's
extreme sports efforts, including sponsorship of the X Games
and skateboarder Tony Hawk (BRANDWEEK, 11/13 issue).
