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ABC WON'T INTERRUPT CHILDREN'S SHOWS FOR BORDER WAR

          Saturday's Univ. of NE-Univ. of OK football game, the
     first No. 1-versus-No. 2 midseason college football matchup
     since the inception of the BCS, will "not be carried by ABC
     in the Pacific time zone because the game kicks off at"
     9:00am PT, a time dedicated to children's programming by
     ABC, according to Mike Penner of the L.A. TIMES.  ABC Sports
     VP/Media Relations Mark Mandel called the children's
     programming "very important for the network.  We're a full-
     service network, not just a sports network."  Penner writes
     that the Big 12 and ABC "could have rescheduled the game
     later in the day so that the West Coast could see it live
     ... but didn't consider it worth the inconvenience." 
     Mandel: "In this situation, we couldn't accommodate the
     entire country."  Local West Coast viewers could pay $11.95
     for the game on PPV, as ESPN is offering the game on its
     GamePlan package.  Penner wonders why ABC didn't move the
     game to ESPN so the entire country could watch it.  ESPN's
     Mike Humes: "It's ABC's game.  I understand we're all under
     the same umbrella. ... We don't have a contract with the Big
     12, ABC does, but we don't" (L.A. TIMES, 10/27).  Also in
     L.A., Tom Hoffarth mocks ABC's press release stating the
     game is delivered to a national audience: "Did we mention
     that a national audience in this case doesn't include
     Seattle to San Diego and all points in between?"  Hoffarth
     adds that ABC's sports division is allowed once a year to
     "bust into the kids' lineup, but it already has committed to
     Michigan-Ohio State at the end of November even though the
     game probably won't have anything to do with who goes" to
     the Rose Bowl (L.A. DAILY NEWS, 10/27).  Mandel said that
     ABC would "only cut into its children's schedule for
     breaking news" (MERCURY NEWS, 10/27). In S.F., Steve Kroner
     writes that with the "magnitude" of the game, "ABC could
     have made an exception for tomorrow, even at the expense of"
     the kids' cartoons (S.F. CHRONICLE, 10/27).   

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