Sports Industrialists

EXECUTIVE TRANSACTIONS

10.20.2000

          The WUSA named ELLEN LAWLER VP/Advertising & Promotion. 
     Lawler was previously Senior Manager of Advertising for the
     Sara Lee Corp. subsidiary Coach (WUSA)....Internet retailer
     redtagoutlet.com has launched a Sports Marketing/Special
     Markets Division that will provide promotions to sports
     franchises and brand name products to special markets. 
     Former American United Marketing CEO SCOTT STAFF has been
     named President of the division (redtagoutlet.com)....CNN/SI
     named DARREN ELIOT as an NHL analyst for the 2000-01 season. 
     Eliot is currently in his second season as the Thrashers TV
     color analyst (THE DAILY).....CA-based TiVo named former
     NFLers JOE MONTANA and RONNIE LOTT to assist in the
     company's Sports Marketing program (TiVo).

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