The Sports Authority named ELLIOTT KERBIS as Exec
VP/Merchandising & Sales Promotion. Kerbis was Senior
VP/Merchandising at Filene's (The Sports Authority).
...BRANDWEEK's Terry Lefton reports that CNBC named MAVA
HEFFLER as Dir of Marketing & Research. Previously, Heffler
was Dir of Sponsorship at MasterCard and Senior VP/Marketing
at Cendant's Netmarket.com. Lefton also reports that CT-
based Millsport has named TOM HOEY as VP/Naming Rights &
Properties Division. Most recently, Hoey was an exec with
ad agency Merkley Newman Harty....The Pan-American Sports
Network named DAVE FOGELSON as VP/Institutional
Communications. Fogelson has had prior stints with Reebok,
Miller Brewing and adidas....Turner Sports, N.Y., named JIM
DINOFRIO as Dir of Sponsorships (BRANDWEEK, 10/9 issue).
...UAL VP/North America-Western Region MARK LIBERMAN was
elected Chair of the BOD for the LA Sports & Entertainment
Commission, succeeding ANDY CAMACHO. Also elected to the
BOD: CB Richard Ellis exec GEORGE KALLIS and Lincoln Mercury
Dir of Public Affairs JIM TRAINOR (LASEC)....Blue Jays
President of Baseball Operations & GM GORD ASH signed a new
three-year contract with the team (THE DAILY)....Capitals VP
& GM GEORGE MCPHEE signed a long-term contract extension
with the club (THE DAILY)....The Twins are "expected" this
week to promote Marketing Dir PATRICK KLINGER to
VP/Marketing (ST. PAUL PIONEER PRESS, 10/10).
