American Suzuki Motor Corp. has launched a multi-
million dollar ad campaign, its first national cross-
divisional effort, around its second year as sponsor of the
Heisman Trophy, which includes print, radio and video
components, as well as an expanded "You Choose the Winner"
sweeps. The "Heisman Heroes"-themed print, radio and video
components feature stories of 11 Heisman Trophy winners,
including Doug Flutie, Roger Staubach, Tony Dorsett, Bo
Jackson and Earl Campbell. Print ads will run in SI
throughout the college football season, and ads in SI and
USA Today next month will include sweeps ballot entry forms.
The grand prize of the sweeps is a 2001 Suzuki Grand Vitara
Limited Edition SUV and a trip for two to the 2001 Heisman
Trophy ceremony in N.Y. (Suzuki).
MORE COLLEGE NEWS: The SEC and Host Communications have
signed a four-year contract extension, keeping Host as the
conference's exclusive marketing partner through 2007. The
deal calls for expanded printing and publishing
responsibilities, as well as radio opportunities, for Host.
Host has worked with the SEC since '89 (Host)....Amtrak has
renewed its corporate partnership with the Big South
Conference for the 2000-01 basketball season (Big South).
