NBC's 7:00pm-12:00am ET broadcast of the Sydney Games
on Wednesday night featured a total of 34:37 (16.8%) of
studio reports, 20:57 (10.2%) of athlete profiles/features
and 2:30:30 (73.0%) of event competition. The broadcast
also included seven on-air promos for NBCOlympics.com. From
7:00-8:00pm, NBC had 7:45 of studio reports, 3:23 of
profiles/features, 35:10 of competition and two
NBCOlympics.com promos; from 8:00-9:00pm, NBC had 5:48 of
studio reports, 5:34 of profiles/features, 28:02 of
competition and two NBCOlympics.com promos; from 9:00-
10:00pm, NBC had 10:08 of studio reports, 4:56 of
profiles/features, 24:31 of competition and one
NBCOlympics.com promo; from 10:00-11:00, NBC had 5:15 of
studio reports, 7:04 of profiles/features, 34:10 of
competition and one NBCOlympics.com promo; and from 11:00-
12:00am, NBC had 5:41 of studio reports, 0:00 of
profiles/features, 28:37 of competition and one
NBCOlympics.com promo (THE DAILY).
SUNDAY-WEDNESDAY TREND: The following presents a
breakdown of NBC 7:00pm-12:00am Olympic coverage from Sunday
night through Wednesday evening (THE DAILY):
DATE STUDIO PROFILES/FEATURES COMPETITION
SUNDAY 9/17 0:18:22 (9%) 0:45:52 (21%) 2:31:57 (70%)
MONDAY 9/18 0:25:23 (13%) 0:47:20 (24%) 2:06:19 (63%)
TUESDAY 9/19 0:14:35 (7%) 0:38:01 (19%) 2:29:10 (74%)
WEDNESDAY 9/20 0:34:37 (17%) 0:20:57 (10%) 2:30:30 (73%)
