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NIKE GETS WORLD PLATFORM FOR UNVEILING OF NEW SHOX SHOE

          Vince Carter unveiled a "revolutionary" new Nike shoe,
     called the Nike Shox, at the U.S. Olympic basketball team's
     first game in Sydney Sunday against China, according to
     Craig Daniels of the TORONTO SUN, who reported that Nike and
     Carter "put the final touches" on an endorsement deal worth
     about $30M (see THE DAILY, 8/30).  Nike Worldwide PR Manager
     for Basketball Eric Oberman: "It's confirmed.  It's a done
     deal.  As far as the timing goes, with the Olympics, we
     couldn't ask for anything better."  The Shox product has
     been "in development for some 16 years, but was put on the
     backburner" when Nike unveiled its Air and Air Jordan lines
     (TORONTO SUN, 9/16).  Shareef Abdur-Rahim, Jason Kidd, Tim
     Hardaway, Allan Houston and Antonio McDyess also wore the
     Nike Shox Sunday against China.  The shoe will hit U.S.
     stores November 15 (Nike).  Puma N.A. reached a deal with
     Carter resolving the issues stemming from an arbitration
     decision last month that awarded Puma $13.5M and prevented
     Carter from endorsing a competitor's footwear or apparel for
     three years.  Puma will receive an unspecified sum in
     exchange for termination of the deal (Puma).  Carter "had to
     pay additional money, believed to be" $3M, to have Puma
     waive the three-year injunction (AP, 9/17).
          GOT A HOLDS ON YOU: USA TODAY's Oscar Dixon reports
     that U.S. women's basketball team F Chamique Holdsclaw
     "plans to debut the Nikeshox BB4Mique -- the first signature
     basketball shoe Nike has launched in more than three years,
     men or women" -- in Sydney.  The debut is "on hold," as
     Holdsclaw missed the team's first two games with a foot
     injury and "likely will miss three more."  The shoe features
     Holdsclaw's own logo, which is an "'H' surrounded by claws"
     and hits stores November 15 for $150 (USA TODAY, 9/18). 

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