Sponsorships Advertising Marketing

SHAWN KEMP SUES REEBOK AFTER BEING DROPPED FOR COMMENTS

9.18.2000

          Blazers F Shawn Kemp filed suit on September 1 against
     Reebok Int'l, claiming that the company "wrongfully broke
     its endorsement contract with him after" he was quoted in
     the Akron Beacon Journal in April as saying that his
     "favorite sneakers as a child were made by Nike," according
     to Scott Soshnick of BLOOMBERG NEWS.  Kemp, who has endorsed
     Reebok since '92, made $1.75M annually from the endorsement
     deal that was to run through the 2001-02 NBA season.  The
     suit seeks unspecified damages.  In a letter to Kemp, Reebok
     stated that it was terminating the deal because "the
     comments reported in the Akron Beacon Journal article and
     re-reported in the Sports Business Daily on Monday, April
     17, 2000 constitute a flagrant violation of your contractual
     undertaking to Reebok" (BLOOMBERG NEWS, 9/16).

PREVIOUS NIKE GETS WORLD PLATFORM FOR UNVEILING OF NEW SHOX SHOE NEXT WHAT DOES TIGER'S $100M DEAL MEAN FOR FUTURE ENDORSEMENTS?

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 8, 2024

May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

May 8, 2024

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2000/09/18/Sponsorships-Advertising-Marketing/SHAWN-KEMP-SUES-REEBOK-AFTER-BEING-DROPPED-FOR-COMMENTS.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2000/09/18/Sponsorships-Advertising-Marketing/SHAWN-KEMP-SUES-REEBOK-AFTER-BEING-DROPPED-FOR-COMMENTS.aspx