HAWAII NOT LEI-ING DOWN FOR ANYONE: LOOKING TO GROW IMAGE

          The HI Tourism Authority (HTA) agreed on Wednesday to
     pay nearly" $20M to stage the Pro Bowl at Aloha Stadium
     through 2005, according to Glenn Scott of the HONOLULU
     ADVERTISER.  In a related move, HTA board members "backed
     negotiations for a long-term deal" with the PGA Tour to
     guarantee that HI will play host to six events each year,
     including the PGA's first two events in January.  The new
     deal "expands" HI's options in developing new business by
     allowing the state a "limited use" of the Pro Bowl logo, the
     right to develop a Pro Bowl museum to "lure more visitors
     and other chances to recapture some of its investment"
     through tour packages, sponsorships and creation of related
     Pro Bowl-week activities (HONOLULU ADVERTISER, 9/14).