THE DAILY continues "Spons-o-Meter," a comprehensive
list of official corporate sponsors of various leagues and
governing bodies. Today: The PGA Tour. ^ = Official Sponsor
of PGA Tour and Senior Tour (THE DAILY).
COMPANY CATEGORY PARTNER SINCE
Buick Car 1984
Royal Caribbean^ Cruise Line 1985
Golf Magazine^ Publisher Tour Magazine 1987
Delta Air Lines^ Airline 1988
IBM Worldwide Tech Partner 1992
A-B's Michelob^ Beer 1994
A-B's O'Doul's^ Non-alcoholic Beer 1994
AT&T^ Worldwide Comm. Company 1994
MasterCard Int'l Credit Card 1995
National Car Rental^ Car Rental Company 1996
PricewaterhouseCoopers Professional Services Firm 1996
Charles Schwab & Co.^ Investment Firm 1997
The Gillette Co.^ Official Sponsor 1997
GolfWatch Premium Ticket Program 1997
Keller Furniture^ Furniture 1998
John Deere Golf Course Equipment 1998
Bank of America^ Bank 1998
HealthSouth^ Healthcare Provider 1999
Georgia-Pacific^ Forrest Products Provider 1999
Canon USA^ Camera, Fax, Copier, Binocular 1999
LiFizz Effervescent^ Vitamin & Mineral Supplement 1999
Southern Company^ Energy Company 1999
The Weather Channel^ Forecaster 1999
Pepsi's Lipton Tea^ Iced Tea 2000
Buy.com Buy.com Tour Title Sponsor 2000
Palm Official Sponsor 2000
GOLF NOTES: GOLF WORLD BUSINESS reported that Acushnet
has "filed a preliminary injunction against" Spalding "over
its use of the E-comfort name for a line of Etonic golf
shoes," as both companies introduced shoes in June "under
the E-comfort moniker." Acushnet's FootJoy filed for a
trademark in January, while Etonic didn't file until May.
The complaint, filed yesterday in U.S. District Court in
Boston, charges Spalding with "trademark infringement,
unfair competition, false advertising and injury to business
reputation, among other things" (GOLF WORLD BUSINESS,
8/17)....USA TODAY's Chris Jenkins reports that 37 companies
have each paid the PGA of America $165,000 for a corporate
hospitality tent at the PGA Championship in KY this week.
Univ. of MA sports marketing professor Jay Gladden said
"other than a title sponsorship," corporate hospitality is
"really the secondary revenue source that's funding [golf]
tournaments today" (USA TODAY, 8/18)....Gaylord Sports
Management inked a rep deal with Beth Bauer, who officially
turned pro last week, foregoing her last two years at Duke
Univ. Additionally, the firm "feels it has the inside
track" to Grace Park, the "biggest unpicked prize of all
among women golfers" (GOLF WORLD, 8/18 issue).
