Sponsorships Advertising Marketing

CALLAWAY'S HOWELL-IN' AT THE MOON AFTER BIG SIGNING

8.15.2000

          Callaway Golf is the "winner in the Charles Howell
     Sweepstakes," as the company "locked up" the golfer
     yesterday "for three years at more than" $1M per season,
     according to GOLF WORLD BUSINESS.  The "loser was Ping,
     which had been courting" Howell since he enrolled at OK
     State Univ.  Howell's agent Rocky Hambric confirmed that
     Howell's Callaway deal includes the Rule 35 ball, X-14 irons
     and metal woods, as well as bag and hat logo placement. 
     Howell was given a new set of equipment when he visited
     Callaway's test center in CA last week, and he "agreed in
     principle" to a deal after he had dinner with company
     Founder & CEO Ely Callaway (GOLF WORLD BUSINESS, 8/14).

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