NAMES & FACES: SORENSTAM JOINS BOYS ON GAME BOX COVER

          Microsoft signed Annika Sorenstam as a spokesperson for
     the Links 2001 golf video game, which is scheduled to hit
     retail in October.  Sorenstam, who is the first LPGA Tour
     player to be featured by Microsoft, will appear on the game
     box with Arnold Palmer and Sergio Garcia (Microsoft).
          COLLINSWORTH INKS DEAL: FL-based AquaClara Bottling &
     Distribution signed Fox Sports NFL analyst Cris Collinsworth
     as a spokesperson for its AquaClara/FLA USA oxygen-enriched
     water.  The company will donate a penny from every bottle of
     water sold in FL to the Cris Collinsworth Foundation, which
     helps people suffering from substance abuse (AquaClara).
          TOUCH OF GRAY? BRANDWEEK's Christine Bittar reports
     that Combe has inked ESPN NFL analyst Joe Theismann as a
     spokesperson for its Just For Men hair dye brand.  Theismann
     will appear in print ads slated to break in September in SI,
     Golf Digest, Men's Health and Playboy, as part of the $25M
     media effort around the brand (BRANDWEEK, 7/24 issue).