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HOW MUCH WILL WOMEN'S OPEN BE HURT GOING UP AGAINST BRITISH?

          The USGA "has gotten flak" for scheduling the U.S.
     Women's Open the same weekend as the British Open, "making
     what many consider to be a decision that will put the
     [event] on the back burner this weekend," according to
     Jerome Solomon of the HOUSTON CHRONICLE.  Many "in the
     media" have decided not to attend the event, as newspapers
     from cities such as N.Y., L.A., Boston and Miami have not
     applied for media credentials, electing to send writers to
     the British Open instead.  USGA Dir of Women's Competition
     Kendra Graham: "I think the print media has been hit the
     hardest with this conflict, and we're aware of that.  And,
     we're not pleased with that, but we have to evaluate it and
     go forward."  Golfer Juli Inkster jokingly said, "I kind of
     feel sorry for the PGA because we're going to take a lot of
     their press.  Maybe we'll throw 'em a few bones" (HOUSTON
     CHRONICLE, 7/20).  In DC, Leonard Shapiro notes that media
     credentials for the U.S. Women's Open are off about 50% this
     year as opposed to last year's event which was held in MS. 
     Meanwhile, a "record" 600 credentials were issued for the
     British Open.  While women's golf "usually draws a rating
     between 1.5 to 2.0," NBC Sports VP/Programming Jon Miller
     "expects" the event to earn a 3.0 rating or "possibly
     higher," especially if Juli Inkster, Karrie Webb or Annika
     Sorenstam are in contention (WASHINGTON POST, 7/20).      
          NO OTHER CHOICE? USGA Dir of Broadcasting Mark Carlson,
     on the scheduling: "We didn't have a lot of options.  If we
     played here earlier, we'd be going up against two PGA Tour
     events" (USA TODAY, 7/20).  USA TODAY's Christine Brennan
     calls the USGA's scheduling "shocking," as the event is
     "sadly tucked away like some mad aunt in an obscure corner
     of our sports calendar."  Brennan: "The USGA is, after all,
     our non-profit, national governing body, charged not with
     hiding its female players but with helping women fight
     decades of discrimination in the sport" (USA TODAY, 7/20).  

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