NFL IN FEDEX-STACY! NEW SPONSOR PROMISES MORE SUPPORT

          FedEx has "replaced" UPS as the NFL's overnight
     delivery corporate sponsor, according to Terry Lefton of
     BRANDWEEK, who reports FedEx signed a three-year deal "worth
     more than" $10M that includes rights fees and a "team
     spending commitment of around $100,000 a year, per club." 
     The deal also includes "in-kind services" and gives FedEx
     use of club and league marks.  Lefton adds that FedEx,
     "already a heavy NFL media buyer," is "expected to leverage
     with a substantial amount of NFL-themed creative."  Sources
     said that UPS "wanted to keep" its NFL tie, but FedEx
     "promised more creative support" (BRANDWEEK, 7/17 issue).
          SOUTHWEST STAYS ON: Lefton reported Friday that
     Southwest Airlines signed a three-year extension of its NFL
     deal as the Official Airline of the Super Bowl.  Southwest
     execs said that they were "satisfied" that the  NFL tie has
     "been effective in targeting both men and women." 
     Southwest's deal does not include team rights, so clubs can
     sign their own airline deals (BRANDWEEK ONLINE, 7/14).