In Green Bay, Content & Bruss report that the Green Bay
City Council "delayed action Tuesday" on whether to approve
a tentative agreement between the Packers and Mayor Paul
Jadin on the sale of naming rights to a renovated Lambeau
Field. Most members of the council "objected to wording in
a proposed agreement that states that a" RFP for naming
rights could not be issued until 2003, the year a renovated
stadium would open (Green Bay PRESS-GAZETTE, 7/12)....The
WALL STREET JOURNAL's Bruce Orwall reports that the naming
rights to L.A.'s Dorothy Chandler Pavilion, which will again
be home of the annual Academy Awards ceremony starting in
2002, have been sold to Kodak and will now be called the
Kodak Theatre. People familiar with the deal put the pact
at $75M for 20 years (WALL STREET JOURNAL, 7/12). In
Rochester, Richard Mullins notes Kodak "has focused
intensely on naming and endorsement deals, with varying
success" (Rochester DEMOCRAT & CHRONICLE, 7/12).
NO LITTLE LEAGUE NAME DEAL? BRANDWEEK's Terry Lefton
notes that Little League Baseball is building a second
stadium in Williamsport, PA, to house an expanded Little
League World Series, but adds "don't look for a naming
rights deal." Little League President/CEO Steve Keener:
"Naming rights just aren't for us" (BRANDWEEK, 7/10 issue)
