The Twins drew their "second-largest crowd of the
season" Friday when they ran the Harmon Killebrew Bobblehead
Doll Night promo (see THE DAILY, 6/9), according to Gordon
Wittenmyer of the ST. PAUL PIONEER PRESS. But there were a
"large number of dissatisfied customers when the supply of
5,000 was exhausted in less than a half-hour" after the
gates opened. Wittenmyer wrote that "nobody anticipated
just how popular" the promo would be, as fans "began lining
up" Friday at noon for the 7:05pm game. Twins VP/Business
Affairs Dave St. Peter said, "The only thing in retrospect I
can say is we'll try to do a better job of promoting what
times the gates open" (ST. PAUL PIONEER PRESS, 6/11).
BANK ONE TEAM DEALS: The expansion NHL Blue Jackets and
Bank One signed a marketing partnership, which includes the
introduction of Blue Jackets Banking, a consumer checking
account that features three images of the team. Blue
Jackets Banking Club members will receive Bank One's
checking debit card, while a new checkbook cover and checks
will also feature Blue Jackets marks (Blue Jackets)....Blue
Jackets VP/Business Development & Broadcasting Mike Humes
called corporate support for the franchise "better than
expected." Humes: "We're extremely pleased" (AKRON BEACON
JOURNAL, 6/12)....Bank One has inked a deal to become the
Official Bank of the WNBA Fever as an extension of the
company's Pacers sponsorship. The deal includes signage and
PA announcements during Fever home games, as well as on-
court and in-arena promos, print ads in team publications,
merchandising opportunities and tickets. Bank One will also
receive airtime during team-related radio broadcasts on
WIVC-AM and TV broadcasts on FSN and WTTV-WB (Bank One).
