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RATINGS FROM THE MEMORIAL DAY WEEKEND: NBA NUMBERS UP ON NBC

          NBC Sports' coverage of last weekend's four NBA playoff
     games averaged a 7.5/16 overnight Nielsen rating, up 1% from
     last year's 7.4/15 rating for the corresponding four playoff
     games.  Friday's coverage of Game Three of the Lakers-
     Blazers series earned an 8.7/16 overnight, up 28% from last
     year's comparable Spurs-Blazers Game Three, which earned a
     6.8/12.  Sunday's coverage of Game Four of the Lakers-
     Blazers series earned a 7.8/18, down 1.2% from last year's
     comparable Game Four of the Spurs-Blazers series, which
     earned a 7.9/15 (NBC).  Meanwhile Turner's 38-game playoff
     coverage on TNT and TBS "averaged a 2.8 rating, down 7% from
     last year's 3.0 for 36 contests" (DAILY VARIETY, 5/31). 
          AT INDY: ABC's coverage of the rain-delayed Indy 500
     earned a 5.4/13 Nielsen overnight, up 8% from last year's
     5.0/15 (THE DAILY).  In Toronto, Chris Zelkovich wrote that
     ABC's Indy 500 coverage "was, as usual, flawless." Zelkovich
     noted the "ties between networks and events," as the
     ceremonial starter for Sunday's race "was none other than
     [ABC Sports President] Howard Katz" (TORONTO STAR, 5/29).
          WNBA: NBC's coverage of the Liberty-Comets WNBA season
     opener Monday earned a 2.4/6 overnight, up 14% from last
     year's Mystics-Comets season opener rating of a 2.1/6 (NBC).
          SUNDAY'S GEM ON ESPN: Sunday night's Red Sox-Yankees
     game on ESPN averaged a 14.4 local rating in Boston, making
     it ESPN's highest-rated regular-season MLB game in the
     Boston area since '95 (BOSTON GLOBE, 5/31).  While national
     ratings were not yet available, ESPN spokesperson Mike
     Soltys estimated the net's national rating for Sunday's game
     "could be our best baseball rating since [Cardinals 1B] Mark
     McGwire's 61st homer on Labor Day weekend, 1998."  Fox's
     opening-weekend of MLB on Saturday, which included Red Sox-
     Yankees to 77% of the U.S., drew "only a 3.2," down from
     last year's 4.0 inter-league game (BOSTON HERALD, 5/31).
     

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