Fila Canada has entered into a three-year deal with
Tennis Canada to become the Official Clothing and Footwear
of Canada's int'l women's tennis championships. Beginning
with this year's event in Montreal, Fila will outfit all
event officials, staff and volunteers. Fila will also be
the Official Merchandising Supplier of Tennis Canada-branded
clothing and footwear for the championships (Tennis Canada).
GORGE OUT! Yahoo! Sports Outdoors has become an
Official Sponsor of the Subaru Gorge Games, joining Subaru,
Nautica, Netmarket.com, Paul Mitchell, Irish Spring,
Monster.com and American Airlines as sponsors (Gorge Games).
HOCKEY: The ECHL has inked two-year licensing deals
with three different jersey manufacturers -- CCM, OT Sports
and Jersey Express -- each of which will be represented on-
ice and receive the right to produce authentic and replica
jerseys for certain ECHL teams (ECHL)....The AHL inked a
deal granting CCM the exclusive North American rights for
the production and marketing of the Calder Cup 2000
Championship locker room T-shirt and headwear (AHL).
BACK, BACK, BACK: BRANDWEEK's Terry Lefton reports that
Century 21 extended its MLB sponsorship, as "what was the
final year of a two-year deal now is the first of a three
year deal," with an option for two more (BRANDWEEK, 5/22).
I GO SWIMMING: Goodyear has entered into a marketing
agreement with USA Swimming, as well as signing separate
deals with swimmers Jenny Thompson, Lenny Krayzelburg and
Neil Walker and coach Richard Quick (Goodyear).
