SHAQ TO SCHOOL: DUNK.NET INKS DEAL WITH NCAA LICENSING ARM

          Dunk.net COO Chris Walsh said that the Internet
     retailer, partly owned by Lakers C Shaquille O'Neal and
     agent Leonard Armato, has reached a deal with the Collegiate
     Licensing Company (CLC) for the "right to put college logos
     on its products," according to Scott Soshnick of BLOOMBERG
     NEWS.  Walsh added that as part of the agreement, Dunk.net
     will "place product displays in bookstores on college
     campuses," but he declined to disclose specific terms of the
     pact.  Walsh noted that the Web site, beginning next month,
     will offer consumers the "option of customizing their own
     sneakers," and said the deal with CLC "ties in with our
     personalization strategy.  Now a person can put their
     college logo on their sneaker" (BLOOMBERG NEWS, 5/23).