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BACK TO SCHOOL: NIKE, UNIV. OF MI INK ONE-YEAR AGREEMENT

          The Univ. of MI (UM) has signed a one-year deal "to buy
     equipment and apparel from Nike, even though the company
     broke off negotiations on a long-term contract in which Nike
     would have paid" the school, according to Michael Rosenberg
     of the DETROIT FREE PRESS.  The deal will cost UM "as much
     as" $760,000, but the school will receive royalties of 7-10%
     on UM products that Nike sells.  UM interim AD Bill Martin:
     "It's strictly a purchase agreement.  It's motivated by both
     our desire and Nike's desire -- I'm certain they were
     sincere about this -- not wanting to leave our athletes in
     the lurch."  But Martin also said the deal is "not an
     extension of the [$8M, six-year licensing contract expiring
     in August] whatsoever.  It's independent of it.  There is no
     sponsorship.  We're paying them."  Nike Corporate
     Responsibility Manager Cheryl McCants added that "plans to
     resume negotiations on a new contract" with UM "weren't in
     the works" (DETROIT FREE PRESS, 5/13).  Martin: "It's
     strictly a cash-and-carry deal.  We had placed our order for
     next year for all our sports with Nike last December, and
     the status of it became questionable the last few weeks"
     (ANN ARBOR NEWS, 5/13). In Portland, Andy Dworkin cited both
     Nike Dir of Global Issues Management Vada Manager and a UM
     spokesperson as saying that Nike "might bid" on a long-term
     deal next year, but UM "also is negotiating with other
     companies" (Portland OREGONIAN, 5/13).  

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