Menu
Sponsorships Advertising Marketing

TIGER'S BUICK DEAL IRKS SOME; BRENNAN RIPS NON-STAND ON FLAG

          While Tiger Woods is "taking a major break from the PGA
     Tour" -- his next event will be the Byron Nelson Classic in
     Dallas, May 8-14 -- he "likely will play in all four tour
     events sponsored by Buick this year," according to Leonard
     Shapiro of the WASHINGTON POST.  But Woods' five-year
     endorsement deal with Buick is an "arrangement some unhappy
     tournament directors believe is nothing less than a
     guaranteed appearance fee, which is not allowed on the
     tour."  One "disgruntled" tournament director said, "Hell
     yes, he's being paid to play.  The ads he does for [Buick]
     are terrific, but it's all appearance money.  The tour lets
     him get away with it because he's Tiger Woods. They're not
     going to rap his knuckles.  But it does make it tough for
     the rest of us.  He only plays about 20 events -- the four
     majors, four for Buick and he won eight times last year, so
     he'll go back and defend there.  That doesn't leave many
     openings on his schedule" (WASHINGTON POST, 4/20).
          CARRY A CAUSE? USA TODAY's Christine Brennan examines
     Woods' refusal to speak out against the Confederate flag
     flying over the SC Capitol, and she sarcastically writes
     that Woods is "one of the great voices for equality in our
     time."  Brennan: "Given every opportunity to stand up for
     millions of people who look like he does but will never have
     the platform he has; given every chance to open his mouth
     and perhaps change this ridiculous state policy with one
     carefully chosen sentence ... Woods passed."  Brennan:
     "Obviously, he didn't want to get involved.  If that's the
     way Woods wants it, that's fine, except for this: Wasn't
     that Tiger Woods I saw in that particularly strident Nike
     commercial a few years ago, the one that specifically
     stated, 'There are still courses in the U.S. I am not
     allowed to play because of the color of my skin?'  So why
     make a statement like that then and not make one now?  Let's
     hope the answer isn't because one was an endorsement ... and
     the other simply would have been an honorable, personal
     stand.  What a sad thing it would be if Woods is picking his
     causes based on the bottom line" (USA TODAY, 4/20).  

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2000/04/20/Sponsorships-Advertising-Marketing/TIGERS-BUICK-DEAL-IRKS-SOME-BRENNAN-RIPS-NON-STAND-ON-FLAG.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2000/04/20/Sponsorships-Advertising-Marketing/TIGERS-BUICK-DEAL-IRKS-SOME-BRENNAN-RIPS-NON-STAND-ON-FLAG.aspx

CLOSE