MLS named ANDY SWIFT as President & GM of the Burn,
replacing BILLY HICKS, who departed for the XFL. Swift was
previously team VP/Marketing & Broadcasting. Also, Burn
VP/Sales JOHN ALPER was promoted to Senior VP, while Senior
VP/Operations & Administration PAUL MOTT "will take a new
position" with the league's operations department (DALLAS
MORNING NEWS, 4/20)....Former ESPN/ABC Exec VP/National
Sales EVAN STERNSCHEIN was named to a similar position with
iWon.com. Sternschein "spent more than a dozen" years at
ESPN in various sales positions (AD AGE, 4/20)....JIM ROGAL
was named News Manager for FSN Pittsburgh's "Regional Sports
Report." He had been Exec Producer for WQED since '88
(FSN)....TIM BUCKMAN was named Publicist for Fox Sports.
Buckman was most recently Media Relations Coordinator at HBO
Sports (THE DAILY)....BRIAN ISRAEL is leaving his job as
Publications Manager for the Celtics to join the NHL Wild
(BOSTON HERALD, 4/20)....Steamboat Ski & Resort Corp.
promoted ANDY WIRTH to VP/Marketing. Wirth replaces
retiring Senior VP/Marketing ROD HANNA (Steamboat)....The
Hurricanes PA announcer, TONY GILLIAM, has joined the team's
new business development office (TRIANGLE BUSINESS JOURNAL,
4/17 issue). ...Golf writer DON WADE has joined NJ-based
SportSoft Golf as Senior VP & Editorial Dir. Wade, who was
a Senior Editor at Golf Digest for 17 years, will manage the
editorial services for SportSoft Golf's syndicated Internet
content (SportSoft Golf)....Emerald City Media appointed
BRIAN SNERSON to VP/Marketing & Corporate Affairs and
JONATHAN SPIEL as VP/Business Development. Snerson has held
sports and event marketing positions with Chase Manhattan
Bank, Dorna USA, People & Properties and CNN Sports. Spiel
was most recently Account Dir at Deutsch Advertising
(Emerald City)....WALID ABU GHAZALEH has joined Dorna USA as
its Signage Sales Engineer. Abu Ghazaleh was with Rockwell
Group Architects and Rafael Vinoly Architects (Dorna)....San
Diego Soccer Development Corp. named GABRIEL LUNA DE LA
FUENTE as VP/Marketing & Corporate Sponsorships. De La
Fuente spent nine years at Coca-Cola (SDSDC).
