Sponsorships Advertising Marketing

WOMEN'S TENNIS EVENT GETS SOME STYLE IN NEW TITLE SPONSOR

3.20.2000

          Estyle.com, a Web site that sells "high-end" kids
     apparel, plans to announce a multiyear deal to become "the
     new title sponsor" of the Sanex WTA Tour event in Manhattan
     Beach, CA, according to Daniel Kaplan of the SPORTSBUSINESS
     JOURNAL, who notes that Estyle "is the first online company
     to title sponsor either" a Sanex Tour or ATP Tour event. 
     While terms were not disclosed, "observers estimate" that
     the company "could be spending" $750,000 to $1M, including
     the sponsorship fee and ad commitments on NBC's finals
     telecast August 13.  Honda's Acura brand had title sponsored
     the event since '95, but the company "moved its sponsorship"
     to the Sanex WTA Tour stop in San Diego (SPORTSBUSINESS
     JOURNAL, 3/20).  In L.A., Bill Dwyre reports that the deal
     "will be announced today" (L.A. TIMES, 3/20).

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