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I WANT MY EMTV: MEDIA GROUP BUYS 50% OF ECCLESTONE'S F1

          German media group EMTV "will tomorrow announce it has
     bought" a 50% stake in Bernie Ecclestone's Formula One
     Administration (FOA), according to John Griffiths of
     FINANCIAL TIMES.  The deal, which "is understood to value
     FOA at just over" $3.8B, has been structured to give
     Ecclestone ongoing management control of FOA until a "likely
     flotation" in two to three years.  The deal also has EMTV
     Chair Thomas Haffa negotiating the purchase of Deutsche Bank
     venture capital subsidiary Morgan Grenfell Private Equity's
     (MGPE) 12.5% stake in FOA for "more than" $470M, bought last
     year for around $296M, and CA-based private equity group
     Hellman & Friedman (H&F)'s 37.5% stake for about $1.41B. 
     H&F paid around $697M for the stake in February.  EMTV is
     "convinced that the twin prospects of rapidly rising
     revenues from pay-per-view digital TV audiences for F1 and
     its relatively under-developed merchandising potential
     justify the premium EMTV is paying over the MGPE and H&F
     acquisitions."  The deal is also being completed in advance
     of settlement of the EU Commission's long-running
     investigation into F1 broadcasting rights (FINANCIAL TIMES,
     3/20).  In London, Chris Ayres writes that EMTV "believes it
     can increase the profitability" of FOA "by concentrating
     more heavily on" selling int'l PPV rights and developing
     spin-off merchandise, such as video games.  Ayres writes
     that "it is thought" that both MGPE and H&F decided to sell
     their stakes to EMTV "after coming to the conclusion that
     they could not work together" as shareholders in Slec, the
     holding company that controls FOA (LONDON TIMES, 3/20).

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