MARKETING NOTES

          SWEETNESS: In Chicago, Elliott Harris writes that
     Walter Payton "will be featured on a commemorative" limited-
     edition 18-oz. package of Wheaties cereal.  The boxes can be
     purchased at www.generalmills.com for $14.95 and will be
     available in the Chicago area beginning next week and in a
     24-oz. package nationally thereafter.  Payton will be
     featured on a Wheaties box for the eighth time, second only
     to Michael Jordan (CHICAGO SUN-TIMES, 2/29).
          ON THE STREET: Tucker Anthony Cleary Gull analyst
     Steven Richter, on any "buys" in the footwear sector: "We
     like Venator, because it has been a big turnaround story and
     they're doing all the right things with a new CEO.  Their
     size of stores are very well positioned for what is
     happening in retail -- they're smaller, such as the
     Footlocker stores. ... Our favorite in the sector is
     probably Vans" (CBS MarketWatch, 2/28).