Sponsorships Advertising Marketing

JOHNNY BLASTOFF GROUNDED IN TRADEMARK SUIT; RAMS, NFL WIN

2.29.2000

          The NFL and the Rams "won the final round" in a $100M
     lawsuit filed originally in '95 by WI-based animated cartoon
     company Johnny Blastoff, according to Greg Stohr of
     BLOOMBERG NEWS.  The U.S. Supreme Court, "without comment,
     refused to revive" the company's trademark suit that "staked
     its claim to the name 'St. Louis Rams' before" the team
     moved from L.A. in '95.  The Court's ruling "left intact an
     appeals court decision" that gave the NFL and its teams
     "broad rights over names, logos and slogans -- even if those
     symbols don't have official status."  The decision "could
     help the NFL ensure" marketing rights when teams relocate or
     "adopt slogans generated by fans" (BLOOMBERG NEWS, 2/28).

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