YAHOO! LINKS WITH UPSTART LACROSSE LEAGUE IN THREE-YEAR DEAL

          Yahoo! has signed a multiyear deal to become the
     Official Internet Services Provider of Major League Lacrosse
     (MLL).  Yahoo!'s sponsorship deal begins this summer with
     the debut of the MLL Summer Showcase, a tour to take place
     in prospective MLL markets to raise league awareness.  The
     deal continues through 2001 and 2002, the league's first two
     full seasons.  Yahoo! will receive exposure via uniform
     patches, on-field signage, TV and promotional efforts. 
     Additionally, several MLL-related programs will be featured
     on the Yahoo! network of Internet properties (MLL).  While
     terms of the deal were not disclosed, an MLL exec told the
     SPORTSBUSINESS JOURNAL's Andy Bernstein that a "total of
     eight top-tier sponsorships are being shopped at $400,000 to
     $500,000 a year" (SPORTSBUSINESS JOURNAL, 2/21 issue).