Former Coca-Cola Chair & CEO DOUG IVESTER formally
retired from the company yesterday and was replaced by
DOUGLAS DAFT. Daft sent an e-mail to all Coca-Cola
employees yesterday that said: "Nimble, agile, innovative,
creative, responsive and trusted -- these are the qualities
that will drive our success in the markets of today and
tomorrow" (ATLANTA CONSTITUTION, 2/18)....eTeamz has named
SCOTT BUCCOLA to Sport Category Dir, effective immediately.
Buccola will handle marketing and promotions to the Web
site's soccer audience (eTeamz)....CASEY MURRAY has been
appointed Stocks.com VP/Marketing. Murray was previously
Manager Corporate Marketing and Ad Sales for the Phillies
(Stocks.com)....The IPFL Idaho Stallions have named JACK
CARNEFIX as Dir of Communications and Media Relations.
Also, the team's play-by-play broadcaster TOM LEWIS "has
moved into football operations" (Stallions)....The GTE Byron
Nelson Classic has named ROB SCICHILI as Dir of Marketing
Communications. Scichili previously served as Dir of
Communications for the Mighty Ducks (GTE Byron Nelson
Classic)....The NC office of Disson Furst & Partners has
named BILL O'NEIL as VP/Communications. O'Neil's 17 years
in the PR and marketing field include positions with the
Goodwill Games and Virginia Slims Tennis Series. In
addition, MARCY SCOTT was named to handle PR for the Nestle
NesQuik NASCAR Busch Series racing program, and CHERYL
STEELE will have the same role with the AFG Glass NASCAR
Busch Series racing program (DFP).
