THE DAILY continues "Spons-o-Meter," a comprehensive
list of official corporate sponsors of various leagues and
governing bodies. Today: NASCAR (THE DAILY).
COMPANY CATEGORY PARTNER SINCE
76 Fuel 1954
Winston Series Sponsor 1971
Pontiac Grand Prix Pace Car 1973
Goody's Pain Reliever 1977
Gatorade Sports Beverage 1985
Eastman Kodak Film & Single-Use Camera 1987
Budweiser Beer 1988
Plasti-Kote Spray Paint 1988
Craftsman Tools Tools 1990
Kellogg's Cereals 1991
Featherlite Trailers & Luxury Coaches 1992
DuPont Automotive Finish 1993
McDonald's Drive-Thru 1993
Circuit City Electronics & Appliance Retailer 1996
Food Lion Supermarket 1996
Raybestos Brakes 1996
True Value Hardware Store 1996
Exide NASCAR Select Battery 1997
Glaval Conversion Van 1997
Goodyear Exclusive Tire Supplier 1997
Circle K Pit Stop 1998
Coca-Cola Soft Drink 1998
Daytona USA Attraction 1998
Ford Trucks Truck 1998
Club Sunterra Vacation Club 1999
Conseco Financial Services Provider 1999
Home Depot Home Improvement Warehouse 1999
Planters Snack Food 1999
Visa Credit Card 1999
Chevrolet Monte Carlo Pace Car 2000
USG Building Product Supplier 2000
UPS Express Delivery Company 2000
BRAND NEW PACKAGE: UPS announced yesterday a new, five-
year deal to become the Official Express Delivery Company of
NASCAR. The partnership includes customer promos, trade
hospitality and ads in NASCAR programs and publications.
Additionally, UPS will receive on-site presence during races
at Daytona Int'l Speedway, TX Motor Speedway, CA Speedway,
MI Speedway, Talladega Superspeedway and Atlanta Motor
Speedway. UPS plans to develop a fully integrated national
marketing program around its NASCAR sponsorship featuring
drivers, teams and tracks for the 2001 season. The deal
marks UPS' first auto racing league pact (UPS).
THE FULL MONTE: AD AGE reports that Chevrolet will
break an "estimated" $10M "racing-linked push" for its Monte
Carlo brand with a 30-second spot from Campbell-Ewald, MI,
during CBS' broadcast of the Daytona 500 Sunday. The spot
features driver Jeff Gordon as a "passenger" giving an
"animated Tasmanian Devil ... tips on introducing a race car
onto the track." A second TV spot featuring Dale Earnhardt
and Dale Earnhardt Jr. breaks next month. The campaign also
includes print and radio components (AD AGE, 2/17).
ENOUGH ALREADY: Jack Birmingham, owner of the No. 27
Viagra Pontiac, and driver Jeff Fuller are "not at all
amused by the endless array of one-liners and double-
entendres" about the team's sponsor. Fuller's wife, Liz:
"We've heard all the jokes" (FLORIDA TIMES-UNION, 2/18). In
Charlotte, Tom Sorensen wonders, "Are we male sportswriters
really so insecure about male sexual dysfunction we must
titter and joke every time we write Viagra?" Sorensen was
denied an interview with Fuller after he told the driver's
PR representative that he would ask about the car's sponsor
(CHARLOTTE OBSERVER, 2/18).
