NORTHERN LIGHT SHINES ON: WEB COMPANY CONTINUES SPORTS PUSH

          MA-based Northern Light, which recently inked a five-
     year deal as the title sponsor of the IRL, has become the
     primary sponsor of Roush Racing's Busch Series No. 9 Ford
     driven by Jeff Burton (Northern Light).  Meanwhile, Roush
     Racing's Jack Roush said McDonald's and Procter & Gamble's
     "decision to turn their backs" on Bill Elliott's and Ricky
     Rudd's Winston Cup rides in favor of new NASCAR team owner
     Cal Wells' cars was "a surprise."  Roush: "I think Cal will
     struggle, and McDonald's and Procter & Gamble will
     ultimately realize they might have been better served by
     staying with teams that were established" (USA TODAY, 2/11).