SIGN OF THE TIMES: CHURCHILL DOWNS UNVEILS LOGO

          Churchill Downs Inc. has "unveiled a logo of its twin
     grandstand spires that it will use on signs and racing
     forms" across all its properties, according to Amy Baldwin
     of the LEXINGTON HERALD-LEADER, who wrote that each track
     name will appear with the logo, along with the words, "A
     Churchill Downs Company."  Churchill Downs President Thomas
     Meeker, who "likened the corporate branding effort to the
     Nike 'swoosh'": "There is an element of expectation that we
     are going to create in our customers' minds just like Nike
     with their swoosh."  Meeker added that Churchill Downs will
     spend $2M "putting the new logo in place" at its five
     tracks.  The logo was created by Louisville-based agency
     Red7e last fall (LX HERALD-LEADER, 2/10).  Meeker will
     travel to Churchill's other properties "in order to meet
     with employees of the racetracks to explain branding
     principles" (DAILY RACING FORM, 2/11).