Looking for comprehensive information on the sporting
goods industry? Look no further. The Harris SGB Poll
provides quarterly detailed tracking data on key consumer
issues within the sporting goods industry. Did you know ...
Of the people who purchased basketball shoes last quarter:
Nike purchases were relatively evenly distributed amongst
skill level overall, but were significantly higher among
tournament-caliber players (67%) than beginners (41%)?
Reebok purchases were the exact opposite: beginners were
significantly more likely to use Reeboks than tournament-
caliber players (18% vs. 10%)? African-Americans were over
five times more likely than Whites to purchase Fila
basketball shoes (16% vs. 3%). They were also significantly
more likely to purchase Nikes (81% vs. 54%). Whites were
almost four times more likely than African-Americans to
purchase Reeboks (11% vs. 3%). In general, men and women
purchased the same types of basketball shoes. However, men
are significantly more likely than women to have purchased
New Balance basketball shoes (5% vs. 1%). Women were
significantly more likely than men to purchase the following
basketball shoes: Adidas (21% vs. 12%); Reebok (14% vs.
9%)? For more information on this new marketing and
retailing tool, call 877-228-7986, email
info@harrissports.com, or visit www.harrisinteractive.com
