BLUE JACKETS REQUIRED: TEAM LOOKS FOR PRIME PLACEMENT

          The NHL expansion Blue Jackets "are attempting to raise     national awareness of the new franchise by seeking 'product     placements' on network TV shows," according to Ron Carter of     the COLUMBUS DISPATCH.  The team is working with CA-based     Hollywood Int'l Placements and has paid them $10,000 for a     one-year deal to secure such exposure.  The "first hit" came     this month when a Blue Jackets pennant was seen on "The Drew     Carey Show" on ABC.  Carter writes that in the future, team     hats, jackets and other logo items "could be seen" on     "Friends," "King of Queens," and "Third Rock From The Sun,"     among other shows (COLUMBUS DISPATCH, 1/28).