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FEEDING FRENZY FOR SHARK: DISTRIBUTION KEY IN ACUSHNET DEAL

          The "provision" in Greg Norman's recently signed deal
     with MA-based Acushnet giving him distribution rights to
     Titleist and FootJoy products in Australia (see THE DAILY,
     1/24) "could be worth millions annually by itself,"
     according to Sirak & Rosaforte of GOLF WORLD.  Norman earns
     "about" $7M a year with Australian distribution rights to
     Acushnet's Cobra brand, and with his new deal, "that figure
     should increase to the next level below Tiger-like numbers." 
     Sirak & Rosaforte note that Norman's deal "comes after
     months of intense bidding by several companies," as Norman
     was "close to a lucrative deal" with MacGregor in September
     that "would have given him an ownership stake" in the
     company.  Great White Shark Enterprises spokesperson John
     Story said that the Titleist and FootJoy distribution rights
     "made the difference" for Norman in signing with Acushnet. 
     Sirak & Rosaforte write that "adding Norman to its pro staff
     gives Titleist a big name to fill the void" left by the
     "loss of Tiger Woods, who still uses Titleist clubs but
     can't appear" in company ads (GOLF WORLD, 1/28 issue).

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