S.F.-based Leagas Delaney is "not expected to
experience any immediate changes" on its $40-50M adidas
account, "despite slowing sales at the company and the
resignation" of President & CEO Steve Wynne. The agency
currently has "more than four" adidas campaigns "in the
works" (ADWEEK, 1/24 issue)....Compaq Computers has signed
on as the principal sponsor and official computer partner of
the BMW Williams Formula One Team. Compaq will provide
technological assistance in car design, race analysis and
the use of the Internet (Compaq).
NAMES & FACES: In Ft. Worth, Jeff Caplan writes that
new Mavericks Owner Mark Cuban's "game plan" in his effort
to sign Dennis Rodman "revolves around making Rodman believe
joining the Mavs is beneficial to his career as a self-
marketer." Cuban: "I told Dennis, 'Let's just get the cards
on the table and whatever I can do to help you market Brand
Rodman we're going to do it. He knows that Brand Rodman
isn't going to sell unless he produces on the court" (FT.
WORTH STAR-TELEGRAM, 1/26)....NY-based Famous Fixins will
launch two new products around stunt biker Dave Mirra.
Miracle Boy Crunch cereal and Miracle Boy Chew chewing gum
will hit stores later this year and will also be available
on Famous Fixins' Web site (Famous Fixins)....Red Wings LW
Brendan Shanahan has been named spokesperson for the "Sega
Sport NHL 2K" video game (Sega).
