The Atlanta Convention & Visitors Bureau is "projecting
the arrival" of 100,000 visitors for Super Bowl XXXIV, who
are "expected to spend" $1,500-2,000 each, "which would
generate about" $250M for GA. Additionally, 3,000 media
members "are due in Atlanta" this week. Coca-Cola Senior
Manager of Event Marketing Adam Seever, on The NFL
Experience theme park sponsored by his company: "One of the
reasons Coca-Cola believes The NFL Experience is such a huge
attraction is the fact it is designed to entertain the
entire family and appeals to football fans whether casual or
die-hard" (Fred Mitchell, CHICAGO TRIBUNE, 1/25). In a
front-page piece on Atlanta in the SPORTSBUSINESS JOURNAL,
John Rofe writes that the Super Bowl is "part of a thriving
sports business that is expected to generate more than"
$4.5B in spending in the city between '99-03, but that
figure "does not include revenue" from the Thrashers, who
started play in '99. Rofe: "The potential windfall has put
sports in Atlanta -- perhaps more than any other major city
-- at the center of plans for economic growth" (SBJ, 1/24).
TITANS: In Detroit, Mike O'Hara writes that Titans
jerseys are "selling faster than Garth Brooks CDs" in
Nashville. Also, a Nashville strip club is "offering free
admission to anyone wearing Titans gear" and VP Al Gore is
"handing out Titans T-shirts to reporters traveling with
him" on Air Force II (DETROIT NEWS, 1/26). President
Clinton said that trying to choose between rooting for the
Titans and the Rams "would be tougher for him" than for
Gore. Clinton: "He can say and get in no trouble -- can't
he? -- because he's from Tennessee. I'm not going to pick
one" (AP, 1/26)
RAMS: Rams QB Kurt Warner, on his Krunch Time cereal
from PLB Sports: "It stays crunchy in ice cold milk. I eat
it every morning" (USA TODAY, 1/26)....In Detroit, Mitch
Albom writes that Rams coach Dick Vermeil has "broken down
in tears of joy so often, Kleenex is considering an
endorsement deal" (DETROIT FREE PRESS, 1/26).
